To some folks a dream dinner might be any decent food they can get for free. Dream Dinners is also a quickly rising food franchise business. It involves locations where people can go to cook according to menus, then take the food home to serve throughout the month. A lot of people ask, why didn't I think of that?
In the modern world people maintain full schedules. Eating well at home is becoming more and more difficult. Sure there are many qualities frozen and ready made foods, but somehow it's never the same as a good home cooked meal. When the schedule is packed, however, will people give up their jobs or their self made meals? This franchise comes to the rescue.
This is how it functions. Patrons go in and select some or all of 14 meals from a menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. Cooking experts supervise in either private or public cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
It sounds a lot more expensive that it really is. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all 14 meals. This can bring the cost per serving for a complete meal up to around the $5 mark, but for a busy working family it's not bad. For food, menu planning, and hands-on meal preparation training and supervision, that's a steal.
Remember, these are franchises. And there's been some controversy behind the franchise. The food and menus are fine, but the franchise owners may have a problem. Dream Dinners was profiled in March of '08 by Forbes. He story made the corporation look pretty bad. The new concept quickly gained popularity and attracted would be business owners. The business plan came into question when many of the franchises went out of business after a short time. The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.